The success of any business lies not only in finding the right customers but also in doing so continuously. While there is no shortage of lead generation strategies, sometimes it can be helpful to think outside the box. Taking an unconventional approach can help you connect with potential clients in unexpected places and in unusual ways.
If you’re not sure where to start, try one of the 15 unique and modern lead generation methods recommended by Forbes Coaches board members below, where they explain why these strategies can work well for finding qualified leads for your business.
1. Define your customer’s avatar
Determining your customer avatar (aka your ideal customer) is always a good place to start. Find out their demographics and spend 80% of your time and budget on them. Of course, Google Ads is the obvious platform to use it for; Anything else depends on the industry. While some use social media, the ideal approach depends entirely on the industry or niche. – Darren Henderson, Trade Coach Ltd
2. Use social media marketing
Social media marketing can be an effective way to find leads. Engage with influencers on platforms like Instagram, TikTok, and YouTube to promote your products or services to their followers. Use their referral link to track sales generated. Choose influencers who align with your brand and have a real following. Be transparent about the partnership. – Jonathan H. Westover, Human Capital Innovations, LLC
3. Focus on your major
When planning to start my own business, I made it very clear that I wanted to pick my clients, use my time as I wanted and charge what I thought was right. This means that my services are not for everyone. You removed a large portion of your potential customers, and said “no” to others to only focus on a very specific niche. My clients will talk about me and bring in more of the same kind of clients I want to serve. – Julien Fourtuit, Julien Fourtuit Agency
4. Build relationships on Facebook
One of the major untapped modern sources is social media, specifically Facebook. While other social platforms are interest-based, Facebook is more relationship-based. I’ve personally been able to draw on Facebook and harness its power to average over 500 referrals a year for six straight years because of the relationships I’ve built. – Jessica Stroud, she judges
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5. Create high value educational content for social media
One unique way that I have found to gain more leads is to create high value educational content for social media. You don’t sell yourself out or be reckless, but rather you provide authentic, real value to your audience that is relevant and useful. Being authentic and building virtual trust with your online network is essential when searching for new leads. – Jennifer Carrasco, Jennifer Carrasco EOS Implementer
6. Use LinkedIn for targeted networking
One way to find leads is to use LinkedIn’s advanced search feature to target specific job titles and industries. This allows you to effectively reach potential customers who are more likely to be interested in your product or service. Additionally, using LinkedIn’s InMail feature to send personalized messages to these leads can be an effective way to start a conversation and build a relationship. – Doug Holt, tough guy
7. Partnership with other companies
Using partnerships is a very effective way to find leads. By creating strong relationships with other companies and organizations, you can easily leverage each other’s networks and resources to find new leads. It’s simple and cost-effective, and the rewards are invaluable. With the right partners, you could be one deal away from success! – Anna Tan, training go where
8. Build trust online before selling
I love LinkedIn because of the endless possibilities it offers professionals, including business owners, consultants, and coaches. I often connect with people I don’t know personally but who could potentially be my ideal client. When doing this I always keep in mind building trust and relationships first before selling anything. The key words here are empathy, authenticity, and consistency. – Dorota Club Soynska, DoSo! training
9. Help potential clients identify the root causes of problems
Most of the time, clients are aware of the symptoms of their problems and are looking for common ways to treat them. By providing educational articles, updates, and webinars, you can help them identify the root cause of these issues and find solutions that address them. Delivering value to potential clients by sharing up-to-date information that is led by science and integrity is the best master magnet. – Csaba Toth, ICQ Global
10. Tag affiliates when you’re taking prizes
When I give a keynote or get accolades, I tag the companies involved so that my posts reach their followers as well. This generated leads and qualified opportunities as well. – Aarthi Rabikrisson, Prerna Consultant
11. Ask for referrals from happy clients
Asking for referrals from those who have experienced your product or service in a positive way has become a lost art. Approach is where exclusivity can come in if you are constantly spending time in this space with your clients. Ask them what value you provided. Who else will benefit from your experience? Make the request a consistent practice for success. — Brian Powell, Executive Coaching Space
12. Connect with thoughtful commenters on social media
Follow up with people who comment on your posts. It’s not all I can do to start a conversation with a potential client, but when I do, it often goes well. If someone takes the time to comment carefully, I feel it deserves some attention. That interest could be a note saying, “Thank you for your comment – I’d be open to another conversation.” It’s simple, but it works. – John M O’Connor, Career Pro Inc.
13. Record and send concise and insightful videos
I regularly record 1-2 minute videos focused on providing valuable insights or strategies, and then post them on LinkedIn. The content is short and sweet. Builds credibility. It provides an opportunity for potential clients to evaluate my way of thinking and work. With a relentless focus on providing value in return for selling products or services, content builds trust. – Nina Newberry, Newberry Solutions
14. Take advantage of video conferencing to serve other audiences
Serving other people’s audiences using video conferencing services (such as Zoom) – whether it’s a virtual summit, webinar, challenge, interview, podcast or speaking engagement – is a very effective way to reach more people. always present results early; help the audience feel seen and heard; And help them become curious to learn more about how you can help them. – Sunny Smith, Empowering Female Doctors
15. Focus on quality over quantity
Relationships are the currency of growth. I read a great article by the founding editor of Wired magazine that changed my thinking. Do you need 10,000 clients to grow, or do you just need 100 awesome clients? I invest in relationships and continually track and celebrate my clients’ career and leadership transformation. We’ll always have another turn in driving, and when they’re ready, I have services for the next turn. – Judy Charlop, Partners of Excellence