How Much a Personal Finance TikTok Creator Earns and Spends in a Month

  • Erin Confortini started a personal finance TikTok account, @moneytomiles, in January 2022.
  • Since then, she’s amassed almost 180,000 followers and developed three income streams.
  • Here’s how much she earned and spent in the month of June.

Erin Confortini’s aim was never to become a TikToker.

First, she is considered starting a blog to share her experience with personal finance as a Gen Z-er.

“I purchased the domain name ‘Money to Miles,'” Confortini told Insider. “But then I realized that it’s really hard to scale a blog these days. No one really reads them unless the audience is funneling through social media.”

In January 2022, she decided TikTok would be an easier way in to content creation, and she started her account, @moneytomiles, that features personal finance tips and advice for Gen Z.

Within two months, she was making four figures from brand partnerships.

For now, she has no intention of quitting her 9-5 job as an internal auditor, saying that her income streams as a creator are not reliable enough to justify leaving the security of a biweekly paycheck — and there’s no guarantee they won’t dry up completely.

“I don’t think that I’m anywhere close to being able to quit my job,” she said. “Even though in the last two months I did make more [from content creation] than my job, which is crazy.”

But she eventually would like to stop working in corporate America, she said, and has been building her business — even launching her original blog — to make content creation a viable career option.

Here’s a breakdown of her exact earnings and expenses for the month of June. Insider verified her earnings and expenses with documentation.

Income: $7,787

Confortini tries to only create sponsored content for brands that fit her niche, like banking and investing apps or services. For example, she recently partnered with Viably, a financial management service for small businesses.

Like many other creators, she also earns money from UGC, or user-generated content. This kind of content is created by users for brands and then published on the brand’s social-media accounts or as paid ads.

UGC has recently experienced a new boom, fueled by TikTok, and creators like Confortini are turning to it as a way to supplement their income without alienating their audiences with too many sponsored posts.

UGC generally pays less than brand deals — an average of $300 versus $1,500 per post, respectively, for Confortini — but she thinks it’s worth it to maintain the trust of her audience.

She also earns commissions from affiliate marketing whenever a user buys a product or service she recommends through a personalized link.

A post shared by Viably (@runviably)

Confortini created this UGC video for financial management app Viably, which the company reused as a Reel on their Instagram page.

Expenses: $453.36

The month of June was more expensive than most due to costs related to building a website.

Confortini said she spends an average of $400 every month, with expenses dependent on different needs that arise from her content creation business.

In June, she paid for a person to design her website and purchased two different website templates, one from Avada and one from Elementor Pro.

She also bought an eBook template that can be edited on graphic design platform Canva, which she plans to use to supplement her existing free eBook.

Her remaining expenses were for wifi, link-in-bio and storefront tool Stan.store, and Canva. These are recurring monthly expenses.

The investment in a website was an important step for Confortini’s business. It will be a blog and an ecommerce store, where she will sell products like her eBook, one-on-one financial coaching, and, eventually, a course.

“I’m thinking long term,” she said. “I don’t want my audience to be concentrated on my TikTok account, because I don’t know about the longevity of social media accounts, you know what I mean?”

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