The IAB Board of Directors announces Alicia Bursa, Business Director and Head of Lifestyle at Dotdash Meredith, as the new Chair of the Board.

The IAB Board of Directors announces Alicia Bursa, Business Director and Head of Lifestyle at Dotdash Meredith, as the new Chair of the Board.

Appoints John Haley of Paramount as Vice President to help drive industry development

New YorkAnd January 22, 2023 /PRNewswire/ — The Interactive Advertising Bureau (IAB), the consortium for digital media and trade marketing, announced today that it has appointed Alicia BursaMeredith, Chief Business Officer and Head of Lifestyle at Dotdash Meredith, as Chairman of the Trade Organization’s Board of Directors. The exchange has served on the board ever since February 2020Most recently, he was appointed Vice Chairman of the IAB Board of Directors. Alicia takes on the role she used to fill Krishan BhatiaKrishan, President and Chief Business Officer of NBCUniversal Media, LLC for the past year, continues to sit on the Executive Committee of the Board.

(PRNewsfoto / Interactive Advertising Bureau)

John HaleyHead of Advertising at Paramount who has been on the Board of Directors ever since March 2021will be the new vice president.

“Alicia has made a measurable impact on the board during her tenure. She is always willing to collaborate and quickly address issues important to our members. In her role at Dotdash Meredith, Alicia brings a deep understanding of the publisher perspective, which is critical as our industry is being researched from the ground up. Z. I have full confidence that she will help lead the industry in the right direction,” David CohenCEO, IAB.

“IAB is at the forefront of addressing issues affecting our industry, and we all need to hold each other accountable to ensure that we meet the needs of consumers, businesses, and organizations that use digital technology every day,” Borsa said. “As president, I look forward to collaborating with them David CohenBoard-wide, and our full membership to educate and develop the tools necessary to prepare ourselves for today’s changing ecosystem that encompasses regulation, fraud, identity, and processability.”

“I am eager to work alongside Alicia, David Cohen, and the rest of the Board of Directors to ensure that we help all stakeholders improve and evolve the digital ecosystem during such a critical time. IAB is doing important work, and I look forward to contributing additional perspective as we chart our way into the future.” John HaleyPresident of Paramount Advertising.

“Alicia and John are highly respected strategic executives who will undoubtedly make great partners as we embrace the issues and opportunities facing the media and marketing landscapes head-on. We are at a critical juncture in our evolution, and what we do today will shape our industry for years to come. As we launch into this new year, I look forward to the perspective and thinking that they already have stock for IAB and ensuring that the industry continues to grow,” Cohen added.

The new members of the IAB Board of Directors elected for a three-year term are:

  • Ajay KapoorGlobal Director of Performance Marketing, General Motors Corporation

  • Sarah TravisPresident, Roundel by Target

The current members of the Board of Directors who have been re-elected for a new term of three years are:

  • Eric DanitzReuters, Chief Global Revenue Officer

  • Rajeev GoelCo-founder and CEO of PubMatic, Inc.

  • John HaleyPresident of Paramount Advertising

  • Elizabeth Herbst BradyChief Revenue Officer, Yahoo Inc.

  • Scott HoweCEO, LiveRamp Holdings, Inc.

  • Jia HyunVice President of Marketing Solutions, LinkedIn

  • Craig Kostelik, Chief Business Officer, US Advertising Revenue and President, Global Advertising Solutions, Condé Nast

  • Peter NaylorVice President of Sales, Netflix, Inc.

  • David SpectorChairman and Co-Founder, ThirdLove

The IAB Board of Directors also consists of the following members:

  • Sherry BachsteinCEO of The Weather Company, and General Manager of IBM Watson Advertising

  • Krishan BhatiaPresident and Chief Business Officer, NBCUniversal Media, LLC

  • Alicia BursaMeredith Dotdash, Chief Business Officer and President of Lifestyle

  • David CohenCEO, IAB

  • Jerry DeshlerVice President and General Manager of Advertising, Google

  • Tom FukitaSenior Vice President, Samsung Advertising

  • Gina GarroboPresident and CEO of National Public Media LLC

  • Lisa HowardChief Global Revenue Officer, Hearst Magazines

  • Norm JohnstonGlobal Head of Advertising Strategy, News Corp

  • Luke dearVice President of Sales, Americas at Snap, Inc.

  • Jim KeelerPresident of Digital Advertising Sales and Advanced Advertising, Warner Bros Discovery

  • Eileen KiernanGlobal CEO, Mediabrands

  • Alison LevineVice President, Ad Revenue and Marketing Solutions, Roku, Inc.

  • Helen LinChief Digital Officer, Publicis Media

  • Kirk McDonaldCEO, M Group North America

  • Alan MossVice President, Global Advertising, Amazon.com, Inc

  • Nicole BangisAmpersand CEO

  • Shennan ReedSenior Vice President, Chief Media Officer, L’Oreal United States of AmericaInc.

  • Joey RobbinsChief Revenue Officer, The Washington Post

  • Doug RosenCEO, Americas, Dentsu Media

  • Aaron SobolPresident of US Media Investment, Unilever Corporation

  • dew stearateVice President of North America Global Sales, Meta

  • John TrimbleChief Advertising Revenue Officer, SiriusXM

  • Lisa ValentinoExecutive Vice President, Customer Solutions and Title Enablement, The Walt Disney Company

  • Julie Van OlenGeneral Manager of Rakuten Inc.

  • Rob WilkCorporate Vice President, Microsoft Advertising, Microsoft Corporation

  • Joe ZawadzkiGeneral Partner, Aperia

Ex officio members include:

  • Miranda DimopoulosRegional Executive Director, IAB SEA & India

  • Townsend Feehan, CEO, IAB Europe

  • This engineerPresident, Distinguished LLP (secretary)

  • Rich LivorgyGeneral Partner, Archer Advisors

  • David MooreCEO, BIGtoken

  • Randall RothenbergLimitless Partner, Randall, Ltd.

  • John TwohySenior Vice President, Finance, Cumulus (Treasurer)

The IAB Executive Committee includes:

  • Alicia BursaDotdash Meredith, Chief Business Officer and Chief Lifestyle Officer (IAB Chairman)

  • John HaleyPresident, Paramount Advertising (Vice Chairman, IAB)

  • Krishan BhatiaPresident and Chief Business Officer, NBCUniversal

  • David CohenCEO, IAB (Chairman of the IAB Board of Directors)

  • Gina GarroboPresident and CEO of National Public Media

  • Peter NaylorVice President of Sales, Netflix, Inc.

  • Shennan ReedSenior Vice President, Chief Media Officer, L’Oreal United States of AmericaInc.

The new board list is officially announced in 2023 IAB Annual Leadership Meeting (ALM). For more information about the IAB Board of Directors, please visit iab.com/boardofdirectors.

About IAB
the Interactive advertising office It enables the media and marketing industries to thrive in the digital economy. Its membership includes more than 700 leading media companies, brands, agencies and technology companies responsible for sales and delivery, And Optimizing digital advertising marketing campaigns. The trade group conducts critical research on interactive advertising, while also educating brands, agencies, and the broader business community on the importance of digital marketing. In conjunction with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to the professional development and upgrading of the knowledge, skills, experience and diversity of the workforce across the industry. Through the work of the Office of Public Policy in Washington, DCThe trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered at New York City.

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SOURCE Interactive Advertising Bureau (IAB)

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